Most growing companies struggle to answer critical sales questions in real time:

• How many leads are being worked right now?

• Where are prospects getting stuck in the pipeline?

• What’s the actual conversion rate from outreach to close?

Without a structured process and clear reporting, these answers become anecdotal or worse, invisible. At MLW & Co., we design sales systems that give executives full transparency into sales activity and performance. From custom dashboards to automated reporting, you’ll have real-time data on rep activity, pipeline movement, and deal progression so there is no more chasing updates or second-guessing where deals stand.

Why it matters:
Without executive visibility, you’re managing sales reactively instead of strategically. You can’t coach effectively, forecast accurately, or plan resources confidently. We help you replace guesswork with control.

Too many businesses build their sales strategy around individual talent. They hire a "rockstar" rep and hope that person figures out how to sell the product, manage the CRM, and create reporting structures all while hitting quota. It’s what the founder has been doing, it should be easy to teach the rep how to do the same, right?

We flip that model. Our systems are designed before a rep is hired. We define the stages of your pipeline, outline messaging frameworks, build automated workflows, and embed performance metrics. This means your entry-level hires can step into a clear, repeatable process on Day One that seamlessly matches your teams current strategies.

Why it matters:
When you rely on people instead of process, you create risk. Turnover becomes costly, ramp-up time slows growth, and results are inconsistent. With a process-first approach, any smart, motivated hire can succeed because the system supports them.

Selling into regulated industries like MedTech, Biotech, and HealthTech requires more than just a good pitch. You need to navigate compliance, speak the language of clinicians and procurement officers, and educate buyers on complex, high-stakes solutions.

With a founder who has built systems across molecular labs, health plan networks, and MedTech go-to-market teams, we understand how to translate highly technical offerings into sales processes that work. From buyer education to sales enablement materials, we design systems that reflect both the complexity of your product and the nuance of your audience.

Why it matters:
Finding an affordable rep that can speak the technical language is nearly impossible. If your reps can’t clearly explain what you do, or if your sales process doesn’t account for the regulatory and decision-making complexity of your market, you lose deals. We help you create a structured, compliant, and compelling path to revenue.